What does people also ask mean?

What is "People Also Ask" (PAA)?

"People Also Ask" (PAA) is a feature on Google's search engine results pages (SERPs) that offers users additional questions related to their original query. It serves as a dynamic, interactive box that expands when clicked, revealing concise answers to commonly asked questions. Each question in the PAA section typically includes a featured snippet, providing a direct, bite-sized response pulled from relevant web pages.

The purpose of PAA is to enhance the search experience by helping users explore related topics without needing to enter new queries manually. For example, if you search for "how to grow tomatoes," the PAA section might include questions like "What is the best soil for tomatoes?" or "How often should I water tomatoes?"

PAA not only improves search efficiency but also gives websites an additional opportunity to appear on the first page of search results by being featured in these snippets. For businesses, bloggers, and content creators, optimizing for PAA is a valuable SEO strategy because it can increase visibility and drive more traffic.